Iva Wilson and Peter de Ruiter are members of The Coaching Collaborative, a leadership development practice based in Michigan and the Netherlands to help clients connect the right behaviors to mission, strategy, tactics and back again. While collaboration can take longer to get tasks done, leveraging different views and experiences is sure to surface stronger solutions and longer term sustainable change. Iva and Peter believe coaching is required to make training or consulting endeavors successful. People often do not do what they ask consultants or trainers to tell them what to do, because they do not know the unique steps they need to take as individuals. Coaches ask powerful, personal questions without judgment, and help clients learn to move themselves forward.