Peter de Ruiter

Peter de RuiterPeter de Ruiter is an independent advisor of industry and a participant in start-ups. He began his own business some 10 years ago after having had a quite successful international career with Philips  Electronics.

During his work for Philips Electronics he has been tasked with a variety of assignments ranging from setting up international key account management to the complete restructuring of a European divisional sales organization and from organizing Total Quality Management to the introduction of Strategic Auditing.

Peter has gained a vast international experience in technical, business and financial matters and he combines the broad cultural overview with an eye for the details that are relevant. He is a wonderful person to make the connection from mission to strategy to tactics and back.

In his approach to any issue, Peter is keen on getting the intellectual concepts right and he does not stop until he has reached the desired structural results. In his business approach to issues he is result oriented and can be very direct and thanks to his open and friendly attitude it is easy for him to establish and maintain contact. It is both the broad outlines and the intricate detail that has his attention and he is quick at putting his finger on the sore spot.

Peter has a degree from the School of Electrical Engineering of Eindhoven and from the University of Amsterdam (economics).

Peter de Ruiter Resume (pdf).